ContentNova
Chief Product Officer & Lead Frontend Engineer
An AI-native creative operating system that helps creators, founders and agencies work out what to say, then keep showing up.
I’m Eniola Anishe, TheProductDev.
Building products people love, pay for, and that solve their problems.
Product ThinkerSoftware Engineer
About me
I think about what should be built, and then I build it. That’s TheProductDev.
For 5 years I’ve worked on digital products, websites, applications and systems. That range has given me a front-row seat to why some products get used every day while others are forgotten soon after launch. It rarely comes down to the code. It comes down to whether someone asked the right questions early enough.
That’s why I bring product thinking into every project. Before anything gets built, I ask the right questions: who is this really for, what problem are we actually solving, and what does success look like for you? The answers decide what gets built and what doesn’t.
Then I build it: websites, apps and systems that are simple to use, quick and made to last. Right now I lead product and frontend development at ContentNova, and I share what I learn with over 2,000 people on LinkedIn.
I’m Eniola. Product Thinker. Software Engineer. Always building with purpose.
My core values
The principles that guide my work and decisions, and shape how I approach every project and every conversation.
Excellence
I strive for the highest standards in design, execution and delivery, never settling for mediocrity.
Integrity
I act with honesty, transparency and accountability in every decision and action.
Innovation
I embrace creativity and forward-thinking solutions to turn ideas into products that make a difference.
Empathy
I listen, understand and put the needs of users, clients and team members first.
Collaboration
I value teamwork, communication and partnership to reach shared goals.
Growth
I keep learning, improving and adapting, to create meaningful progress for me and for my clients.
What I’ll help you do
Whether you’re starting from an idea or fixing something that already exists, here’s how I can help. Every project starts the same way: understanding what you and your customers actually need.
Build a digital product
Have an idea you want to bring to life? I help turn it into a working product, from the first version to launch and beyond.
See Plugin and ContentNova
Build custom software for your business
Need software tailored to how your business operates? I build internal tools, dashboards and management systems that help your team work more efficiently.
See Plugin and Elvanex Digital Agency
Create a website for your business or brand
Establish a strong online presence with a website that communicates what you do, reflects your brand and helps visitors take action.
See Adenike Kizo and Rimdinado International
Start selling online
Get your products online with an e-commerce store that makes shopping, checkout and order management straightforward.
See AudioPhile
Improve your existing website
Is your website not as visually pleasing as you’d like, or do you feel it could be better? I can redesign, rebuild or fine-tune it so it looks good, is easy to use, loads quickly and works for everyone.
See NewsNowNG and Adenike Kizo
Have something in mind that isn’t on this list? Tell me about it. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.
Tell me about itWhat I’ve built
Products, brand sites and business websites. Every screen you see below is a recording of the live site, so you can look around without leaving this page.
Startups & products 2
Ideas taken to working products, and products I lead.
Plugin
Frontend Engineer
A pre-launch waitlist site, admin dashboard and promo film for Plugin, a WhatsApp-first marketplace for verified professionals in Nigeria.
Brands 2
Websites for brands, consultants and agencies that need to look and sound like themselves.
Adenike Kizo
Fullstack Developer
A WordPress-to-Next.js rebuild for a B2B marketing consultant, with a built-in admin for blog posts, case studies and programme sign-ups.
Elvanex Digital Agency
Web Developer
A multi-page website for a digital agency, with a self-managed blog and a volunteer programme run from the same site.
Business websites 6
Websites for companies and organisations that need to explain what they do and win customers.
NewsNowNG
Frontend Developer
A full UI revamp of a Nigerian news platform: homepage, category listings and article pages, rebuilt for readability and speed.
Rimdinado International
Frontend Developer
A corporate website for an Abuja management consulting firm, turning its company profile deck into a clear story on the web.
Renewed Hope People Advocacy
Frontend Developer
A website for a national grassroots advocacy group, with a leadership directory, empowerment programmes and a news section.
El-Roi Foundation
Web Developer
A website for a Nigerian faith-based NGO that trains and mentors young leaders, built to be light, fast and easy to act on.
Dabara Solutions
Frontend Developer
A landing page for an IT and software company, presenting its services, portfolio and team clearly.
Other projects
Smaller builds where I practise, try an idea or sharpen a skill: apps, UI studies and small utilities.
Apps & UI builds
MovieBox
Frontend Developer
AudioPhile
Frontend Developer
Krea (UI study)
Frontend Developer
HelpMeOut
Frontend Developer
Utilities
Digital Clock
Frontend Developer
Who I work with
Founders & startups
“I have an idea, but I’m not sure what’s worth building first.”
I help you find the smallest version that proves the idea, build it properly, then improve it with real feedback.
Businesses
“Our website no longer reflects who we are.”
A website or web app that says what you do in seconds and makes the next step easy for your customers.
Brands
“We need a home online that actually sounds like us.”
A site with your voice, your story and a simple way to publish, including moving off platforms that hold you back.
How we’ll work together
The BuildWithExcellence Framework
Whether it’s a website, a product or software for your team, every project moves through the same five steps, so you always know where we are and what comes next.
- 01
Listen
We start with a conversation about your goals, your customers and what success looks like for you.
- 02
Plan
We agree on what we’re building, what matters most, the timeline and the budget, so there are no surprises.
- 03
Design & build
I shape how it looks, reads and works, and once you’re happy with it I build it properly: fast, responsive, accessible and secure, with updates along the way.
- 04
Launch
We test everything together, then go live with confidence on every screen.
- 05
Support & grow
After launch I’m still here to fix, improve and add to it as your business grows.
Connect with me on LinkedIn
Where I share how I think about products, the people who use them, and building them well.
Eniola AnisheTheProductDev | Product Thinker & Software Engineer2,000+ followers
Follow Eniola on LinkedIn (opens in a new tab)Here are a few of my posts
Eniola AnisheTheProductDev | Product Thinker & Software EngineerRead it on LinkedIn (opens LinkedIn in a new tab)As painful as it might be, your users don’t care how hard you worked to build your product.
And honestly, they shouldn’t have to.
Think about everything that goes into building a product.
🔹The thought process. 🔹The research. 🔹The mapping out of user journeys.
…see more- Eniola AnisheTheProductDev | Product Thinker & Software EngineerRead it on LinkedIn (opens LinkedIn in a new tab)
What if we just slowed down and listened before building? 👀
We love building.
New features. Better interfaces. Faster experiences. Bigger ideas.
…see more - Eniola AnisheTheProductDev | Product Thinker & Software EngineerRead the full post (opens LinkedIn in a new tab)
“How did you build exactly what I imagined?”
“Give me the idea. Give me the rant. Give me the blabbing.”
…see more
Have an idea? Let’s talk it through.
You don’t need a full brief. Tell me what you’re trying to do, where you are now and what a good result would look like. I’ll reply personally.