About me
I think about what should be built, and then I build it. That’s TheProductDev.
For 5 years I’ve worked on digital products, websites, applications and systems. That range has given me a front-row seat to why some products get used every day while others are forgotten soon after launch. It rarely comes down to the code. It comes down to whether someone asked the right questions early enough.
That’s why I bring product thinking into every project. Before anything gets built, I ask the right questions: who is this really for, what problem are we actually solving, and what does success look like for you? The answers decide what gets built and what doesn’t.
Then I build it: websites, apps and systems that are simple to use, quick and made to last. Right now I lead product and frontend development at ContentNova, and I share what I learn with over 2,000 people on LinkedIn.
I’m Eniola. Product Thinker. Software Engineer. Always building with purpose.
My core values
The principles that guide my work and decisions, and shape how I approach every project and every conversation.
Excellence
I strive for the highest standards in design, execution and delivery, never settling for mediocrity.
Integrity
I act with honesty, transparency and accountability in every decision and action.
Innovation
I embrace creativity and forward-thinking solutions to turn ideas into products that make a difference.
Empathy
I listen, understand and put the needs of users, clients and team members first.
Collaboration
I value teamwork, communication and partnership to reach shared goals.
Growth
I keep learning, improving and adapting, to create meaningful progress for me and for my clients.
How we’ll work together
The BuildWithExcellence Framework
Whether it’s a website, a product or software for your team, every project moves through the same five steps, so you always know where we are and what comes next.
- 01
Listen
We start with a conversation about your goals, your customers and what success looks like for you.
- 02
Plan
We agree on what we’re building, what matters most, the timeline and the budget, so there are no surprises.
- 03
Design & build
I shape how it looks, reads and works, and once you’re happy with it I build it properly: fast, responsive, accessible and secure, with updates along the way.
- 04
Launch
We test everything together, then go live with confidence on every screen.
- 05
Support & grow
After launch I’m still here to fix, improve and add to it as your business grows.
Connect with me on LinkedIn
Where I share how I think about products, the people who use them, and building them well.
Here are a few of my posts
Eniola AnisheTheProductDev | Product Thinker & Software EngineerRead it on LinkedIn (opens LinkedIn in a new tab)As painful as it might be, your users don’t care how hard you worked to build your product.
And honestly, they shouldn’t have to.
Think about everything that goes into building a product.
🔹The thought process. 🔹The research. 🔹The mapping out of user journeys.
…see more- Eniola AnisheTheProductDev | Product Thinker & Software EngineerRead it on LinkedIn (opens LinkedIn in a new tab)
What if we just slowed down and listened before building? 👀
We love building.
New features. Better interfaces. Faster experiences. Bigger ideas.
…see more - Eniola AnisheTheProductDev | Product Thinker & Software EngineerRead the full post (opens LinkedIn in a new tab)
“How did you build exactly what I imagined?”
“Give me the idea. Give me the rant. Give me the blabbing.”
…see more
Have an idea? Let’s talk it through.
You don’t need a full brief. Tell me what you’re trying to do, where you are now and what a good result would look like. I’ll reply personally.